Communicating with Patients Throughout the Surgical Journey

I recently consulted with a patient that underwent the removal of a lipoma from her shoulder performed by another surgeon at a different hospital. The surgery had only been performed 2 weeks previously.

She described attending her postop consultation, 48 hours previously, with her original surgeon and expressing concern about the appearance of her scar. She quoted that her surgeon’s response to her concern in relation to the appearance of the scar was “that’s the price you have to pay”. Following a series of email exchanges it was clear that the doctor patient relationship had broken down. Throughout the consultation with myself she was tearful and emotionally distraught.

Having examined the scar it was clear that the surgeon, having removed the lipoma, had opted not to remove the excess skin of the shoulder and had opted to approximate the deeper tissues that resulted in a degree of skin excess. The excess skin was prominent above the skin surface and it was the skin excess that was causing her the concern. The actual superficial scar had been sutured perfectly and looked to be well healed.

I explained the role of dissolvable stitches and how the scar would flatten with time. I showed her examples of how scar’s matured over time and how excess skin would flatten. I also explained that on the shoulder, which is a very mobile area, that excising the excess skin may have eventually led to a more stretched scar and in fact her original surgeon had likely technically performed the ideal operation.

What struck me most about this was that although an optimal operation had been performed the patient not only felt that she had not achieved the optimal outcome but no longer trusted either the surgeon or the hospital in which the procedure had been performed. Not only did she not trust the original surgeon but she had consulted with myself as a second opinion as she had convinced herself that the surgery had been performed negligently and that she needed urgent revisionary surgery.

It is very unlikely that this lady will ever consult with her original surgeon again and the negative impact of her journey has affected not only her but also her family and friends. Increasingly negative experiences are being detailed through social media and on line reviews leading to reputational damage to individuals and organisations.

As surgeons we need to be aware that the technical aspects of surgery are only a very small part of the patient journey and that providing information and empathising with patients throughout the journey both preoperatively / postoperatively is imperative in delivering the optimal outcome.

Although performing an optimal technical operation is what we aim to achieve surgically what we must focus on the needs of the patient and what will make them happy. In order to improve quality of care surgeons must engage with patient feedback and patient outcome measures in order to reflect on what aspects of their practices can be improved.

Why You Should Quit Smoking Before Surgery

Smoking and Surgery

To quit smoking, in general, is difficult but quitting before surgery, and continuing to refrain post-surgery, can make dramatic differences to your recovery and is one of the most beneficial changes any patient can make. Giving up the habit is a smart decision no matter what the circumstances are as there are so many positive impacts to your health. If you quit smoking before surgery, it can also significantly decrease the risk of complications for patients during and after surgery. Smokers are forever being inundated with information about the health risks of smoking, however, the benefits to your health by quitting prior to surgery are immediate and substantial.

When to Quit Smoking Before Surgery

With each passing smoke-free day, the overall risk of complications lessens. The earlier a smoker can quit, prior to surgery, the better. Even 12 hours prior to surgery, patients have noticed a difference when abstaining from smoking. Mr Ross advises his patients to have stopped smoking for a minimum of 6 weeks prior to surgery and quitting smoking for this long will have dramatic effects on your health and recovery.

  • 8 weeks before surgery: the risk of clot-related problems decrease (i.e. heart attack and stroke), the body’s immunity will improve which decreases the risk of infection and the response to anaesthetic medications also improves.
  • 3 weeks before surgery: the wound healing time is quicker.
  • 2 weeks before surgery: less breathing problems will occur during surgery.
  • 12 hours before surgery: improved oxygenation, blood pressure and heart rate.

A smoker’s cough can disrupt the abdominal healing of a tummy tuck, breast reconstruction complication rates are significantly increased by smoking and after breast reduction, healing of surgical wounds can be impaired. Smokers undergoing facelift procedures are 13 times more likely to experience skin necrosis compared to non-smokers. They also face a higher risk of a hematoma (bleeding) after surgery.

In general, being a non-smoker or giving up smoking is a key eligibility criterion for candidacy in all surgical procedures.

After Surgery

Continuing to abstain after surgery will improve recovery time and continue to decrease the risk of complications. It is found that by refraining from smoking after surgery – wound healing is improved; the risk of pneumonia is decreased and overall recovery time is minimized.

How to Quit Smoking

Quitting is not easy but the long-term results and effects make it completely worthwhile. For many people going ‘cold turkey’ is the best way for them to give up smoking, without the use of patches or similar products. Some find nicotine replacements effective, this is where nicotine can be obtained from a source other than cigarettes, such as nicotine gum, patches, lozenges and nasal sprays.
Long-term, the benefits of continuing life as a non-smoker are enormous, decreasing the risk of cancer, severe breathing problems, heart problems and early death from other causes.

Mr Ross always discusses the pros and cons of surgery with his patients, and if you are a smoker Mr Ross will be very clear on when you need to stop smoking before surgery, and if you want to carry on smoking after you have had surgery he will make it clear when it is safe to do so. To discuss any cosmetic surgery options with Mr Ross, book in for a consultation.

Gary Ross First Plastic Surgeon To Be Certified By RCS

COSMETIC specialist Gary Ross has become the first plastic surgeon to be officially certified by a prestigious new scheme designed to boost patient safety.

Mr Ross, who operates out of the BMI Alexandra Hospital in Cheadle and the Christie Clinic in Withington, has been rubber-stamped by the Royal College Of Surgeons (RCS) Professional Standards system.

Launched in April last year, it sets-out tough industry benchmarks to help provide quality assurances for any patients looking to undergo a cosmetic procedure.

And now Mr Ross, an Honorary Senior Lecturer at the University of Manchester, is urging other surgeons to become approved themselves as he looks to safeguard the vulnerable.

Mr Ross, who recently appeared on BBC series Holding Back The Years, said: “A patient needs to have the utmost trust in the medical practitioner helping them.

“In an industry becoming increasingly tarnished by the actions of those who place profit above patient wellbeing, safeguards and checks to protect the vulnerable have never been more important.

“Which is why the new certification system launched by The Royal College of Surgeons – brought in to protect the cosmetic surgery industry and to guide patients in their life-changing choices – could prove to be one of the greatest steps forward yet, for all concerned.

“For me personally, it is an honour to be the first surgeon to have certified in cosmetic surgery through the RCS process, and I see this as a significant advance in patient care that will improve the reputation of the profession for years to come.”

Approved surgeons will be listed on the RCS website and acknowledged as highly capable in their defined areas of specialism.

It’s hoped patients will then be able to browse the RCS list and choose a surgeon who’s at the cutting edge of their chosen profession.

Mr Ross, an expert in so-called ‘mum tum’ abdominoplasty procedures and innovative fat-transfer breast augmentation operations, had to prove his competence in breast surgery, surgery of the face, nose, periorbital region and ears, body contouring surgery, and body contouring following massive weight loss,.

He explained: “In order to certify through the RCS scheme, I have provided evidence of my training, experience, and outcomes.

“I’ve provided reflection on difficult cases and showed through appraisal, revalidation, and through patient and colleague feedback, that I meet the professional standards that would be expected of a cosmetic surgeon.

“Every cosmetic surgeon should certify through the RCS – and that this should become mandatory – to safeguard patients form both physical and psychological harm.”

Stephen Cannon, Vice President of the RCS and Chair of the Cosmetic Surgery Interspecialty Committee, said ‘unscrupulous’ surgeons needed to be curbed.

He commented: “Our professional standards for cosmetic surgery, coupled with the GMC’s new guidance, will raise the bar and make absolutely clear what we expect of all surgeons working in the private sector.

“We will do everything in our powers to protect patients and to stop unscrupulous individuals from practising.”

The Royal College of Surgeons isn’t the only establishment seeking industry change.

Last month the Nuffield Council on Bioethics, an independent body that examines and reports on ethical issues in biology and medicine, called for better regulation of the cosmetic industry, and also an outright ban on clinics offering ‘walk in’ procedures to young people.

Meanwhile former Health Secretary Lord Andrew Lansley, also last month successfully tabled a private members’ bill that, if passed, will enable the General Medical Council (GMC) to note on its medical register which surgeons have been awarded the RCS’ cosmetic surgery certification.

The Care Quality Commission will also take the RCS and GMC standards into account during hospital inspections and when making a judgement about the quality and safety of services being provided.

Mr Ross, aged 45, and who lives in Sale with his wife and two daughters, adds: “All of this underlines the value of the RCS certification system and I’d encourage every plastic and cosmetic surgeon to get involved in it to become regulated and certified.

“It’s what we all must strive for.”

The RCS certification for Mr Ross comes just weeks after he was awarded a Certificate of Excellence by the popular patient review website ‘I Want Great Care.’

It was a prize that acknowledged Mr Ross’s consistently high review scores throughout the year.

And Mr Ross is also the only UK plastic surgeon to be named in the Top 500 of the RealSelf patient review website for three consecutive years.

Relevant Links:

https://www.rcseng.ac.uk/news-and-events/media-centre/press-releases/manchester-surgeon-becomes-first-to-receive-royal-college-of-surgeons-cosmetic-surgery-certification/#:~:text=Gary%20Ross%2C%20a%20plastic%2C%20reconstructive%20and%20aesthetic%20surgeonat,certification%20from%20the%20Royal%20College%20of%20Surgeons%20%28RCS%29.

 

https://aestheticsjournal.com/news/first-surgeon-becomes-certified-by-rcs

 

https://huddled.co.uk/2017/07/cosmetic-specialist-gary-ross-has-become-the-first-plastic-surgeon-to-be-officially-certified-by-a-prestigious-new-scheme-designed-to-boost-patient-safety/

 

https://www.rcseng.ac.uk/news-and-events/media-centre/press-releases/manchester-surgeon-becomes-first-to-receive-royal-college-of-surgeons-cosmetic-surgery-certification/

 

https://www.imtj.com/news/rcs-cosmetic-surgery-certification/

 

RCS Imagery:

 

 

 

Press Coverage for Barbara Lewis Continues

Following on from appearances in the Mail Online and Mirror, Barbara Lewis was recently on BBC Radio Manchester. You can hear more about her story below:

If you’re curious about the procedures that Ms Lewis chose, you can find her eyelid rejuvenation and arm lift case studies by clicking on the links.

Ms Lewis also recently appeared in the following publications:

Manchester Evening News | Bury Times | The Bolton News | This is Lancashire

“Glam granny had so much cosmetic surgery she’s starting a career in modelling at age of 64”

Mr Ross has been hitting the headlines again with the news that one of his patients has gone on to a modelling career.

A glamorous grandma is about to start a career in modelling at the age of 64 after undergoing so much cosmetic surgery she was scouted by modelling agents. Barbara Lewis from Radcliffe, Greater Manchester, had a blepharoplasty, tummy tuck, and arm lift with leading plastic surgeon Dr Gary Ross.

Click here to read the full article.

First cosmetic surgery certification issued by RCS

Gary Ross recently became the first in the country to be officially endorsed to perform cosmetic surgery by the Royal College of Surgeons (RCS). You can read more about this on the National Health Executive website.

The RCS has previously been vocal in its opinions on regulating cosmetic surgery, as last month it backed a Private Members’ Bill that had been tabled to look into the issue. And today, Gary Ross, a plastic, reconstructive and aesthetic surgeon at the BMI Alexandra Hospital in Cheadle, has become the first to receive the new accreditation.

Read the full article.

Mr Ross has become the first cosmetic surgeon to be certified through the Royal College of Surgeons

It is an honour to become the first cosmetic surgeon in the United Kingdom to certify in cosmetic surgery through the RCS. The certification process aims to provide a quality assurance for patients looking to undergo a cosmetic procedure. All surgeons should be encouraged to certify through the RCS and help to raise the professional standards.

What are the new Royal College of Surgeons Professional standards?

The Royal College of Surgeons (RCS) has also published its own set of professional standards, specifically for cosmetic surgery and has launched the new certification for cosmetic surgeons.

The key points of this guidance are:-

Surgeons performing cosmetic surgery should be certified in the area in which they practise.

The operating surgeon should lead the consultation with the patient to outline the risks of the procedure, likely outcome and to provide the information that will help them decide whether or not to undergo surgery. The operating surgeon must also obtain written consent from a patient themselves – and not delegate it to a colleague.

Patients should be offered a cooling off period of at least two weeks before they consent to an operation to give them time to reflect on a decision.

Surgeons must make sure they have appropriate indemnity insurance to cover the procedures they are undertaking.

Surgeons should refrain from using financial inducements such as time-limited offers and discounts.

Stephen Cannon, Vice President of the RCS and Chair of the Cosmetic Surgery Interspecialty Committee, said:

‘Our professional standards for cosmetic surgery, coupled with the GMC’s new guidance, will raise the bar and make absolutely clear what we expect of all surgeons working in the private sector.

‘The message to surgeons and doctors working in the cosmetic surgery industry is simple: if you are not working to the surgical standards we have set out today, you should not be treating patients at all. We will do everything in our powers to protect patients and to stop unscrupulous individuals from practising.

As part of the new certification scheme the RCS will enable patients to more easily search for a surgeon who has the necessary skills and experience to perform the procedure they are considering.

Cosmetic surgeons will certify in areas of specialism that are within their scope of practice.

Mr Ross has certified in the following areas:-

  1. Cosmetic breast surgery
  2. Cosmetic surgery of the face, nose, periorbital region & ears
  3. Cosmetic body contouring surgery
  4. Body contouring following massive weight loss

In certifying in these areas Mr Ross has demonstrated to the RCS his training, clinical / professional skills and experience meet the professional standards set by the RCS for a surgeon that performs cosmetic surgery.

See Mr Ross talking about the new RCS Professional standards

Clicking on the links will open the videos in a new window.

What is the new RCS certification scheme?

How will surgeons outcomes be regulated?

What did I need to do to certify at the RCS?

What questions would I recommend patients to ask their surgeon preoperatively?

What are the new Royal College of Surgeons Professional Standards?

B Lite implants breast augmentation in Manchester

Mr Ross is continually developing and introducing up to date technologies and is pleased to introduce lightweight B-Lite implants into his practice.


What is a lightweight B-Lite breast implant?

Like the majority of silicone implants the implant shell is comprised of silicone and the shell can be either smooth or textured. However it is the inside of the implant where the new technology exists. Microsphere enhanced silicone gel replace the traditional silicone gel / saline. These borosilicate microspheres exhibit superior biological, mechanical, and chemical properties, such as

crush resistance, biocompatibility, inertness, and chemical resistance, making them a preferred biomaterial for demanding medical applications. Utilizing microspheres enables a substantial reduction of the implant’s weight, up to 30%, when compared with conventional silicone-filled implants of equal size. Simultaneously, their presence reduces the volume of gel required to fill the implant, further lowering its silicone content.

What are the advantages to the patient?

B Lite implants are 30% lighter to traditional breast implants and as such patients will not only weigh less for the same breast size but will have breast implants that are less likely to alter the breast and chest wall.

Gravitational weight can cause implants to bottom out and to drop down the chest wall and having a lighter implant may decrease this problem. This is an important consideration not only in breast augmentation but also in breast augmentation performed at the same time as a breast lift or mastopexy. Heavier implants have been linked to breast droop / ptosis and thinning of the breast skin / envelope with increased risk of breast atrophy and compromising tissue vascularity. Heavier implants are also thought to induce chest wall deformities due to the pressure effect on the chest wall directly and lighter implants are perceived to be less likely to cause this unfortunate complication. A lighter implant is a technological advancement.

As there is less silicone in the lightweight implants there is less chance of gel bleed over the life of the implant. Due to the patented microsphere-gel adhesion no separation and leakage is believed to occur in case of implant rupture. This is a major technological advancement.

It is believed that B-Lite gel is more transparent under mammography than normal silicone allowing more of the breast to be viewed – which will be of benefit to women especially those undergoing breast screening.

Finally it is perceived that a lot of postop pain and recovery is down to the pressure effect of the implants in the immediate postop phase. As the implants are 30% lighter this may also lead to a similar decrease in the amount of pain postoperatively. A reduction in pain postop can lead to earlier mobilisation and less down time from the procedure.

Please click here to read a peer reviewed article on B Lite implants and click here to view the B Lite breast implant catalogue.

To make a consultation with Mr Ross regarding B Lite implants please call 0161 401 4064.

iWantGreatCare announce the recipients of the iWGC Certificate of Excellence 2017

This week iWantGreatCare announced the recipients of the iWGC Certificate of Excellence 2017. This award recognises excellence by those individuals and surgeries who have put patient experience at the centre of their care. By receiving regular reviews throughout the year and maintaining a high average score, they truly deserve to be acknowledged for this fantastic achievement.

The healthcare industry both in the UK and worldwide is changing and is embracing the role that patient feedback has to play in improving services for all. iWGC wants to enable all those who work in healthcare to easily collect real-time, continuous feedback. The Certificates of Excellence acknowledges those who are leading the way in patient care and experience and the publicly available reviews will allow others to see what 5 star care is.

By gathering patient feedback to improve their services, they not only receive constructive suggestions for improvement but also heart-warming comments, written by patients who took time out of their day to say thank you.

Patient reviews are a particularly good resource for patients wishing to undergo plastic surgery procedures, for those researching treatments and surgeons. Mr Ross is not only the most highly rated plastic surgeon in the UK but also the highest rated surgeon of any discipline in the UK.

 

 

Gary Ross Ranked one of the Top 500 Plastic Surgeons in the World

It is a great honor that Mr. Gary Ross has been listed as one of only 500 doctors from around the world who has been awarded the prestigious Real Self 500 Award 2016!

Mr. Ross has been named in the real self top 500 for the last 3 years and is the only plastic surgeon in the UK to have achieved this accolade.

The Real Self 500 award is based on three criteria: the quantity and quality of patient reviews, engagement with the Real Self community via questions and answers, and the sharing of before and after treatment photos.

The full list of awarded doctors is available at https://www.realself.com/RS500

The Real Self 500 Award honors the top rated and most engaged board-certified aesthetic doctors who consistently demonstrated a commitment to patient education and positive patient outcomes throughout 2016. This elite group of doctors has excelled at sharing their expertise, free of charge, with tens of millions of Real Self community members actively searching for information and the right provider.

What is Real Self? It is the largest online destination to get informed about elective cosmetic procedures and to find the right doctor or clinic. More than 9 million people visit Real Self each month to find out which treatments and providers live up to their promise of being “Worth It.” Real Self is powered by unbiased experiences shared by consumers for hundreds of treatments, ranging from simple skincare to highly considered cosmetic surgery. Offering millions of photos and medical expert answers, Real Self has become the essential resource and service for those seeking to find the right doctor or clinic.

Tom Seery, Founder and CEO of RealSelf. “Our research shows that more than 95 percent of patients expect a practice to engage with them online. These doctors are leading the way in terms of their online engagement and focus on empowering patients with good information.”

Mr. Ross aim as a plastic surgeon is help patients to be empowered to make their own decision of whether plastic surgery is right for them. He always encourages those considering any treatment to invest a lot of time in research. This includes researching a range of surgeons and their professional background as well as the benefits and potential risks. By completing in depth research on a procedure and fully understanding aspects such as the recovery period, patients can make an informed decision. Real self is a valuable online resource for patients.